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How AI is changing the game for PPC account managers

Search Engine Land

Want to stay ahead of the game? PPC managers need to be part of this conversation! If your PPC program has already integrated this, you’re ahead of the game! PPC is no longer just about search, as image ads have been in the game for a while with Google Display Ads and Microsoft Ad Network.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

B2B 116
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4 Reasons Why Your Gaming Website Isn’t Generating any Revenue

Sales Pop!

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. But you won’t automatically generate traffic just because you create a gaming website. You created a game no one wants to play Many people like to believe that they’ll make the next Wordle.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. This is the fourth article in our series on why video game advertising is a huge opportunity for brands in 2023.

Gaming 92
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How to Get Better Conversion Rates: A Proven Guide

Lead Fuze

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape. What is a Good Conversion Rate?

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Harness the Power of Conversation Intelligence for Unprecedented Sales Success

Highspot

That’s where conversation intelligence can step in. Artificial intelligence (AI) technologies are changing the game, using predictions and decisions to automate tasks based on what customers and prospects need. These smart systems keep learning, helping improve the user experience and boost conversion rates and sales pipelines.

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Google’s March 2024 core update: 5 things you need to know

Search Engine Land

This cleanup drive promises to remove up to 40% of low-quality websites that provide useless information and poor user experience – pages created just to match specific search queries. Some folks are cheering, saying it’s about time those low-quality sites got the boot after years of gaming the system and staying in SERPs.

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