ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. It wouldn’t work vice versa, either.).

Conversion 105

Conversion Retail Price Territory 105

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. How does the user experience on my website stack up to the competition? Your PODs are where you’ll win the game.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

JULY 16, 2021

It takes time, steady research, testing, and optimizing to craft the right message. How to win the marketing game with strategic messaging. Keep an eye on analytics and conversions to pinpoint drops and determine when you might need to adjust your differentiator and your marketing messages.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

OCTOBER 4, 2022

Where many marketers fall over is confusing strategies and tactics: Strategy is your high-level game plan and should be heavily research-based (to gain a deep understanding of customer challenges, desires, and motivators). Above, the average order value and sales conversion rate equally impact total sales growth.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

UX 131

UX User Experience A/B testing Cross-sell 131

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.

UX 66

UX Conversion A/B testing User Experience 66

Lead Fuze

JULY 7, 2023

Lastly but importantly, we’ll delve into regular evaluation and testing of content effectiveness while cultivating trust among teams through shared values. We’ll also discuss leveraging social media platforms effectively and strategies for removing unnecessary obstacles that might hinder conversion rates.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Amazon’s legendary use of A/B testing surely fits into the category of growth hacking. Naturally, this lets you push through more ideas and experiment faster. Conclusion.

Growth 99

Growth Engineering Intrinsic A/B testing 99

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. Why is this? image source.

Engineering 117

Engineering Growth Conversion A/B testing 117

Lead Fuze

JANUARY 9, 2024

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. Create dynamic product showcases using user-generated content which builds trust faster than speed-dating rounds (because who doesn’t believe real-life testimonials?)

E-commerce 52

E-commerce Growth Retail Gaming 52

Hubspot

AUGUST 7, 2019

In sum, landing pages are specifically designed to create conversions. Even better: Design your form to scroll with the user as they move down the page. The call-to-action (CTA) is arguably the most important element on your landing page — it’s one of many elements that encourage conversion. A/B Testing Your Landing Page.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

ConversionXL

MAY 6, 2014

Because there was so much on the line, and I knew this would be exposed to millions, I obsessed over conversion rate. A mere 1% increase in conversion rate could have been the difference between a huge loss and a decent profit. Adding more to the package actually reduced my conversion rate. image source. Value Proposition.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

Hubspot

MARCH 23, 2015

If it’s time to step up your web copy game, the ten following tips will help you increase conversions on your website and ultimately close more business. If you wouldn’t use a phrase in a personal conversation with a customer, then don’t use it in your web copy. Conversions' 1) Be clear. 6) Don’t overlook microcopy.

Conversion 77

Conversion A/B testing User Experience Presentation 77

ConversionXL

JUNE 9, 2019

Heat maps are a popular conversion optimization tool , but are they really that useful? It’s easy to say that they help you see what users are doing on your site. Well, I can get a vague impression of where a player went during a match by watching the game over the top of a newspaper.”. So what can heat maps answer?

A/B testing 111

A/B testing Price Start-ups Conversion 111

ConversionXL

JUNE 3, 2014

According to the latest data by Wingify , makers of Visual Website Optimizer , almost 30% of all A/B tests their customers are running are CTA button tests. What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. ” image source.

A/B testing 132

A/B testing Conversion User Experience Follow-up 132

Hubspot

OCTOBER 17, 2018

They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. Growth hacking is the term used to describe experiments and processes aimed at building and maintaining a company’s customer base.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

Hubspot

MARCH 20, 2019

Despite their overwhelmingly bad reputation, popups bring conversions. However, high conversion potential is not worth sacrificing user experience. Lucky for you, there's a way to leverage the high-conversion potential of popups without driving your users crazy (or worse -- driving them away.).

A/B testing 98

A/B testing Price CRM Start-ups 98

ConversionXL

JUNE 30, 2016

Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. Remember back in school, when your favorite classes were the ones where you played games, or at least got to participate in some meaningful or creative way?

Conversion 74

Conversion A/B testing Education Gaming 74

ConversionXL

APRIL 28, 2016

It’s on the tip of the tongue of every savvy marketing professional in cocktail party conversations. Personalization – otherwise known as targeting, one-to-one marketing, predictive targeting, etc – is defined as “delivering different experiences to customers based on attributes of that customer.”.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

SaaStr

APRIL 16, 2023

It got you back in the game this hyper growth. I know, because we were working on a game, we started our company in the beginning of 2009, and we completely missed the boat. He also had background doing consumer stuff in the games world. How people think of us is the sum of all of their experiences.

Start-ups 135

Start-ups Real Estate Product Networking 135

Hubspot

AUGUST 9, 2018

The responsibilities of an SEM specialist include leveraging search engines like Google and Bing to increase website visits, conversions, and revenue through paid advertisements. Conversion Rate Optimization (CRO) Specialist. Social media marketers make between $33,000 and $78,000, with the median salary being $50,000.

Promote 96

Promote Non-Profits A/B testing Education 96

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. Halo Effect as a Persuasion Strategy. E.g., “Steve Jobs preferred using our iPhone case.” . This works in an industry context, too. ” Conclusion.

Trust 67

Trust X-functional A/B testing User Experience 67

Hubspot

MAY 15, 2013

On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. Public Relations 101 used to be all about the art and science of press releases and effective pitch emails.

Education 77

Education Real Estate Campaign Launch 77

ConversionXL

JULY 7, 2016

Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. With increasingly scalable technology and a decent game plan, however, that’s simply not true. A/B testing is great, but to do it right you need valid and actionable insights.

A/B testing 65

A/B testing User Experience Technique Click Through Rate 65

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. Featuring a classic game of CRO Feud.) Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. You can do click testing on your mockup. Changing the conversation.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 17) Conversion Path. 99 Marketing Terms to Improve Your Marketing Vocabulary.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

JANUARY 17, 2017

As conversion optimization continues to mature and become adopted by more organizations, it’s always interesting to see how companies are approaching growth and optimization. ” A/B Testing Beyond the Landing Page. They also experiment frequently with their own product’s functionality.

A/B testing 110

A/B testing Engineering User Experience Click Through Rate 110

Hubspot

MARCH 3, 2020

For example, any time someone did something on the platform -- such as playing a game or RSVPing to an event -- their activity would pop up on the News Feed along with status updates. In 2010, the same year that The Social Network came out, Facebook also made news when it unveiled its game-changing "Like" button. Instagram Stories.

Networking 101

Networking Launch Follow-up Objectives and Key Results 101