ConversionXL

FEBRUARY 21, 2017

User experience is a nebulous term. The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Does it work?

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

JULY 21, 2022

This makes the right data harder to locate, resulting in poor conversion rates that affect revenues and dampen company culture. Look at traffic, engagement, and conversions to determine which channels to add to your marketing mix. Test processes regularly to see which segments respond best to your marketing.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

JULY 12, 2019

This includes tracking features like page views, top countries, social media statistics and top referrers. The plugin also offers comprehensive A/B testing based on various content variables like color, copy and content placement, to improve the user experience and increase conversions. Image Source.

Price 77

Price A/B testing Referrals Campaign 77

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. Having established this, a third experiment would test new copy and messaging.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. How important is CRO?

Engineering 117

Engineering Growth Conversion A/B testing 117

ConversionXL

FEBRUARY 3, 2022

In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Use quantitative research to glean standardized facts related to users’ experience with your website, brand, or product features. Test your UVP using: A/B testing.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

APRIL 24, 2017

It’s Google’s solution for A/B testing and personalization. It addresses all channels, all conversions. Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. This is the most familiar experiment type. But what can you expect?

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. Lead generation sites can expect to double their conversion rates. User research is the foundation for those gains.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

JUNE 9, 2019

Heat maps are a popular conversion optimization tool , but are they really that useful? It’s easy to say that they help you see what users are doing on your site. Inserting a good call to action there can drive up conversions. Having a person convey emotion can have a big impact on conversion rates. What is a heat map?

A/B testing 111

A/B testing Price Start-ups Conversion 111

ConversionXL

OCTOBER 4, 2021

At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . BAB is a conversion-driven framework that works in three parts. The reviews prove it. Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. From search terms being used to visit your website, pages visited, and conversations happening on social media, you can create lead magnets that appeal directly to your audience’s needs to sway customers in the consideration phase. Conversion rate. For content analysis: Parse.ly

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

MARCH 20, 2019

Despite their overwhelmingly bad reputation, popups bring conversions. However, high conversion potential is not worth sacrificing user experience. Lucky for you, there's a way to leverage the high-conversion potential of popups without driving your users crazy (or worse -- driving them away.).

A/B testing 98

A/B testing Price CRM Start-ups 98

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

OCTOBER 17, 2018

They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. Growth hacking is the term used to describe experiments and processes aimed at building and maintaining a company’s customer base.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

ConversionXL

MAY 29, 2014

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Less than ? image credit.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

APRIL 28, 2016

It’s on the tip of the tongue of every savvy marketing professional in cocktail party conversations. Personalization – otherwise known as targeting, one-to-one marketing, predictive targeting, etc – is defined as “delivering different experiences to customers based on attributes of that customer.”.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

MAY 29, 2014

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Less than ? image credit.

UX 62

UX User Experience Conversion A/B testing 62

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Spiceworks focused on increased users, but it ate them alive. So they optimized referral process. from each of the speakers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

OCTOBER 31, 2014

Several years ago at An Event Apart conference I had the privilege of seeing Jared Spool speak about user experience, and one of the things that really stuck with me was the idea that in many cases, alphabetical order is the same as no order at all. Segments: Extract More Detailed Answers By Asking More Detailed Questions.

Start-ups 134

Start-ups Follow-up Conversion Referrals 134

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. Customer loyalty is a nebulous concept, but crafting experiences optimized for loyalty reaps many short-term and long-term rewards. Remember the conversion optimization/copywriting advice: clarity trumps persuasion.

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. Customer loyalty is a nebulous concept, but crafting experiences optimized for loyalty reaps many short-term and long-term rewards. Remember the conversion optimization/copywriting advice: clarity trumps persuasion.

Customers 91

Customers A/B testing User Experience B2C 91

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 95

UX User Experience Objectives and Key Results Conversion 95

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 17) Conversion Path. 99 Marketing Terms to Improve Your Marketing Vocabulary.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customers 140

Customers Referrals Campaign B2C 140

Hubspot

MARCH 3, 2020

While brands had started to make pages for marketing purposes, Facebook and Zuckerberg were hesitant about creating too many branded opportunities because they didn't want a bombardment of ads to negatively impact the user experience. If you wanted to participate in a conversation, you could simply reply to a post.

Networking 101

Networking Launch Follow-up Objectives and Key Results 101