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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion. Source: Nanigans.

Promote 141
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. But first thing’s first…. Do your negative research!

Territory 111
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Email Marketing for Small Business: Here’s All You Need to Know

Salesforce

Here are the key ones you should keep an eye on: Click-through rates (CTR) Clicks are the foot traffic of the digital world. When I shared stories about a local author’s book launch adventure, my engagement rates shot up. Once you know that, you can send targeted promotions that cater to each group.

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The Ultimate Glossary of Performance Metrics Every Marketer Should Know

Hubspot

Is it because he has a larger social media following to promote his blog post to? When you launch a new offer, how many people download it? If it's low, you have an opportunity to do some A/B testing to increase conversions. Learn from your successes, and use this metric to create more content that your readers enjoy.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. To promote the virtual live streaming of its seasonal runway show from Monaco, CELINE created four TopView ads featuring models wearing items from the latest collection. Watch Now” promotes urgency. What are TikTok Ads?

Customers 102
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7 Reasons Branding & Design Play a Vital Role in Your Marketing

Hubspot

When you've reached the point of trying to optimize for conversions, you'll want to do some serious A/B testing. Well, after you've tested basic things like copy, placement, and button color, you need to step it up a notch. That means getting involved in testing the impact different designs have on your CTA click through rate.