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Twitter blocks links to Meta rival Threads

Search Engine Land

Since Threads launched on July 5, the app has become the fastest-growing social media platform in history and trending regularly on Twitter. It also means that some older tweets which may have historically always ranked well in Google Search, may see a dive in rankings and therefore reach and CTR. Why we care. ” Why now?

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What's The Best Time to Send Email Campaigns? (Research-Backed)

Hubspot

Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. Similarly, Optinmonster found that the best day to send a promotional email, such as a newsletter, is on Thursday , while Wednesdays are great for engagement.

Campaign 101
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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

CTR 109
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This day in search marketing history: March 7

Search Engine Land

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

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3 last-minute Amazon optimization tips for the holidays

Search Engine Land

You might be tempted to go the Sponsored Products route, as cost-per-click (CPC) ads are an effective way to promote product listings. If you’ve got videos promoting your products, get the most out of your investment through the following tactics: Capitalize on the videos being displayed in the Amazon search engine results pages.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

That said, company promotion is indirect—don’t plan a hard sell. But their Pinterest profile doesn’t promote basic, overused content on topics such as “How to invest”, “Money management apps,” etc. . For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%.

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The Best Time to Send an Email (Research-Backed)

Hubspot

Your emails should contain information your customers are interested in learning more about, such as discount offers, business updates, or product/service launches. If you're sending emails that include a sale or promotion, try sending them during the times your audience tends to take their lunch breaks. Click-to-open rate.