Remove A/B testing Remove CTR Remove Referrals
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. ActiveCampaign: For automation and segmentation.

B2B 122
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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Engagement metrics: Are personalized messages resonating?

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

High referral traffic is an indication of strong affiliate links or media coverage. Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email. Based on those figures, your CTR would be 50%. Again, test different versions to gauge what works.

CTR 105
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. Image source. Email fits everywhere.

Customers 136
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9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

Below are nine fascinating case studies to inspire your next conversion optimization test. 1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. In this test, the slide-in CTA had a 192% higher CTR and generated 27% more submissions -- mission accomplished. increase in leads generated.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Traffic performance (based on total views and visits , individual post performance , and by referral source ). Traffic Referral Source. Your blog's referral sources will tell you where (which sites) users are coming from and give you a sense of how people are finding your blog. That's where CTA click-through rate comes in.

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27 Ways to Drive Traffic to Your Website

Hubspot

Irina Nica, senior content strategist at HubSpot says, "There are two main ways in which high-quality backlinks can help drive more traffic to a website: boosting ranking and driving referral traffic. Nica adds, "On the other hand, backlinks can also drive a substantial amount of referral traffic. A/B testing.