Hubspot

MARCH 28, 2019

The context and user experience is just completely different, so it makes sense to test different thing on different devices. Topics like conversion rate optimization, user experience, or search engine optimization all make great ebooks because they fit the above criteria. Reduce friction where possible.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Salesforce

FEBRUARY 13, 2024

A clutter-free, minimalist layout will enhance the user experience. Test some options : Try some A/B testing to experiment with different variations of your opt-in forms. Test different headlines, images, and call-to-action (CTA) buttons to identify which elements resonate best with your audience.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

ConversionXL

FEBRUARY 12, 2016

Using a perceived value pricing technique might be somewhat arbitrary, but it can greatly assist in the effective marketing of a product since it sets product pricing in line with its perceived value by potential buyers.”. There are many ways to calculate optimal pricing , and of course A/B testing is one of them.

Price 85

Price Profit margin Non-Profits A/B testing 85

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” Because of this, the responsibilities of growth marketers can range from A/B testing to conversion funnel optimization to content creation and user experience design. Event Marketing.

Promote 92

Promote Non-Profits A/B testing Education 92

ConversionXL

JUNE 30, 2016

In addition, it showed that the positive emotions registered were due more to hedonic information (fun) than instrumental information (userful). There’s been a lot of research about interactivity in different realms – education, entertainment, etc. Evan Miller’s A/B test sample size calculator. Image Source.

Conversion 74

Conversion A/B testing Education Gaming 74

Hubspot

JULY 21, 2014

Marketing automation is a technique that uses software to automate your marketing, helping you communicate and engage with leads and customers in a scalable way. In fact, we''ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. source: [link].

A/B testing 76

A/B testing CTR Campaign Entertainment 76