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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

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Optimization beyond data: Design thinking for SEO

Search Engine Land

Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. A few different brainstorming techniques to help transcend your left-brained thinking habits include: Brainwriting : Everyone in the group writes down three ideas related to the challenge. What is design thinking?

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When to Run Bandit Tests Instead of A/B/n Tests

ConversionXL

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

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20 Awesome Digital Marketing Strategies To Grow Your Business

ClickFunnels

Be sure to experiment with different types of ads and copywriting techniques to find the combination that works best for your business. Finally, don’t forget about A/B testing. You’ll also want to test your ad targeting. Facebook Ads , Google Ads, and YouTube Ads are all great options for online advertising.

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot

The webinar needs to be entertaining as well as useful, which I can’t say about most webinars I’ve attended. Something like A/B testing is the perfect topic to offer a checklist. They’re engaging and entertaining, but in reality, you can collect the same visitor information with far less friction than traditional forms.

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29 Simple Ways to Grow Your Email List

Hubspot

29 Creative List Building Techniques. If it's entertaining enough, they'll always look forward to your emails. The value in this list building technique is in the destination: Link your Facebook page's CTA button to a landing page that requires an email address for access to a special resource. A/B test different campaign copy.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.