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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

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Optimization beyond data: Design thinking for SEO

Search Engine Land

We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. Intentionally test your tactics and continuously monitor performance.

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20 Awesome Digital Marketing Strategies To Grow Your Business

ClickFunnels

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results.

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When to Run Bandit Tests Instead of A/B/n Tests

ConversionXL

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

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29 Simple Ways to Grow Your Email List

Hubspot

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Using Email.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Marketing campaigns.

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). The webinar needs to be entertaining as well as useful, which I can’t say about most webinars I’ve attended. Reduce friction where possible.