SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? Here’s what Romain talks about: How to build a growth machine. And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer. How did it change his mindset?

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . polling customers at a store) or more structured methods: Copy testing ; Usability research ; Mouse tracking and heat map analysis ; Card sorting and tree testing; Surveys ; Interviews ; Moderated research sessions; Social listening.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

APRIL 3, 2018

CXL Live is our flagship conference about growth and optimization. Amazon built its growth on top of these 4 pillars: Customer Centricity. Hana Abaza – Thriving on Change, Driving Growth and Lessons Learned at Shopify. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Fastest fish wins.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. As you probably remember in the early 2010s, their mobile app store launched and kind of started to scale out.

A/B testing 79

A/B testing X-functional Launch Start-ups 79

ConversionXL

APRIL 10, 2018

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. In fact, as Nick DiSabato pointed here on CXL a couple of months ago: “[…] all internet traffic growth came from mobile last year.”. For example, the most common screen size is still 780 x 1280 pixels.

E-commerce 110

E-commerce UX Lead generation X-functional 110

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Launched in May 2003, it is mainly used for professional networking.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” Your competitor has feature X, you need feature X. Only category connoisseurs could highlight some functional differences between the shoes.

A/B testing 162

A/B testing X-functional Price Gaming 162