Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 95

X-functional Negotiate Contract Technology 95

Martech

JULY 7, 2022

X-Axis: A range of skills from a focus on technology to creativity and arts. As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. That work espoused the view that you could be both a marketer AND a technology leader.

X-functional 91

X-functional Legal Campaign Negotiate 91

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. Take sales intelligence platform, Dooly , for example.

Technique 106

Technique X-functional Launch Pitch 106

ConversionXL

SEPTEMBER 3, 2021

To do that, you need to define goals pre-launch to drive optimization post-launch. Define goals with continuous growth in mind. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. month to unlock premium content. .

UX 121

UX X-functional A/B testing Follow-up 121

SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? OK, just renew at last year’s price.

Customers 118

Customers X-functional Price Launch 118

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

The collaborative nature of this open source system means you can launch your survey in 80+ languages. leads data and analytics data that your sales and HR teams collect) with what they call X data—the data that tells you why things happen. Reporting and analytics functionality in SoGoSurvey ( Source ). SurveyLegend. Want logic?

X-functional 116

X-functional CRM Networking Price 116

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Heinz Marketing

OCTOBER 25, 2021

You get something launched, and then all of a sudden you’ve got customers that say, wow, that’s great. What if it had X? And Geoff we can’t really have anyone on who’s a product marketing expert and not talk about the latest fraud, the acronym that we have in our B2B space, which is PLG product led growth.

Pipeline 114

Pipeline Growth Sales X-functional 114

Sales Hacker

NOVEMBER 28, 2017

This simplistic model of growth worked to get the support team to about 25 people. And at least for me, I never even saw the growth storm coming. The storm was a combination of rapidly accelerating customer acquisition plus the launch of a totally new platform, and it nearly destroyed HubSpot in 2013. Simple, right? OK, readers.

Customers 79

Customers X-functional Growth Start-ups 79

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. Growth: A sharp increase in users and sales.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Launching into your message with “I work for so-and-so” is even worse than starting with your name. Your recipient will appreciate how quickly you get to the point. I work for … ”.

X-functional 101

X-functional Territory Prospecting Contact 101

ConversionXL

AUGUST 31, 2017

Chloe O’ Keeffe , Associate Conversion Consultant at Conversion.com, shares some pros and cons: Chloe O’ Keeffe: “Pros: The interface is really clear to understand and launching or monitoring tests is easy. You can launch new tests with a point-and-click visual editor. No coding skills necessary. Conductrics.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Partners in Excellence

JUNE 14, 2016

Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. No company can address the productivity problems, or cost problems, or quality problems, or growth problems of every organization in the world.

X-functional 55

X-functional Customers Manufacturing Sales 55

SaaStr

APRIL 23, 2019

Learn what he did differently the second time around and the specific decisions he made to drive growth among B2B companies with Brex. We’ll also talk about growth, and fundraising, and we’ll have some time left for Q and A, as well. Anu: And you took at least 10, 12 to 15 months after demo day to launch publicly?

Launch 74

Launch Pitch Niche Negotiate 74

Heinz Marketing

SEPTEMBER 17, 2018

Melissa: Yeah, so I’d say that sales enablement, I fell into it, I think like a lot of folks do, they fall into sales enablement through a function of necessity and accident, happy accident. Melissa: My strong opinion is that the sales enablement function should report up into sales. Melissa: Yeah.

Pipeline 55

Pipeline X-functional Sales CRM 55

ConversionXL

MARCH 24, 2016

Here’s one way to rake the data, according to Andrew Chen: Andrew Chen : “Once you have a way to evaluate the success of a user, then you want to grab a cohort of users (let’s say everyone who’s joined in the last X days) and start creating rows of data for that user. Remember that this rule isn’t a causation. Focus groups.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization.

Conversion 87

Conversion UX A/B testing SQL 87

Heinz Marketing

JUNE 7, 2021

But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” We are very excited about the Forrester Decisions launch.

Pipeline 120

Pipeline B2B Sales Cross-sell 120

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 106

B2B GTM Objectives and Key Results X-functional 106

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Because if you look at these financial institutions, they have growth aspirations, right?

Price 64

Price Retail X-functional Healthcare 64

SaaStr

MARCH 26, 2024

As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. Give everyone x amount of money to go find the best one. Today, folks seem to be launching fewer features, ratcheting prices, and digging into the existing customer base. “If

Price 110

Price X-functional Growth B2B 110

SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Bob Moore: At that 50 plus era, there’s a function for this. 298: Startup success is not exclusive to Silicon Valley.

X-functional 54

X-functional Start-ups Drivers/motivators Go To Market 54

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. But when entrepreneurs launch a SaaS business, it’s often quite hard to know how they’re doing. Two is the growth of your existing customers. Join us at SaaStr Europa 2022.

Price 98

Price Launch X-functional Contract 98

SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. They grew 2.5x

Go To Market 112

Go To Market GTM X-functional Objectives and Key Results 112

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, sales in my view is best run on a quarterly plan.

Finance 114

Finance X-functional Launch Objectives and Key Results 114

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. What I was going to talk about today is the playbook for reigniting or even igniting growth. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth? Good job guys.

Growth 87

Growth Niche Hospitality X-functional 87

Salesforce

JULY 28, 2021

I was on the launch team for Lean In, I’m a big proponent of Lean In circles. If you’re going meet with your personal board of directors and you’re thinking, Ooh, I didn’t do X, Y or Z. That’s how it functions in a really healthy way. We talked about your tips for selecting your board.

Sports 98

Sports Follow-up Meeting Networking 98

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Automated vehicle ads were launched. Google launches dynamic structured snippets for AdWords. Google launched Smart Goals in early December. The Google shared library is sunsetted.

E-commerce 132

E-commerce Launch Campaign Retail 132

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? Here’s what Romain talks about: How to build a growth machine. And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer. How did it change his mindset?

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. inaudible] in all three, in every stage of growth. What are the biggest challenges in making this transition?

GTM 53

GTM Price Up-sell Product 53

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. ” And so we’ve seen the banks not only launch their own products like Intelligent Portfolios but do partnerships with a lot of lenders, a lot of other companies to distribute their products to their customers.

Finance 64

Finance X-functional Non-Profits Launch 64

ConversionXL

APRIL 3, 2018

CXL Live is our flagship conference about growth and optimization. Amazon built its growth on top of these 4 pillars: Customer Centricity. Hana Abaza – Thriving on Change, Driving Growth and Lessons Learned at Shopify. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Fastest fish wins.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

AUGUST 17, 2021

Sometimes, it means they’re selling a lot of Product X when the company is pushing for sales of Product Y. In these examples, maybe Product X is a lot easier to sell and comes with a higher commission rate than Product Y. Sales Operations has historical sales data, allowing you to build a realistic and growth-oriented quota.

Commission 80

Commission Quota X-functional Finance 80

SaaStr

MAY 14, 2023

All were growing 15%-20% a month, so we called them “The 20%ers club” Did that growth last? Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. How did they do? All of them! CEO of Algolia.

Price 105

Price Start-ups Up-sell X-functional 105

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function. But if you have a 10 X solution to a core problem, just market it in the US.

Growth 110

Growth Cross-sell Start-ups X-functional 110

SaaStr

AUGUST 30, 2019

From team to vision to metrics to funding and more, these principles provide the framework for high-growth, high performing SaaS companies. I do have to ask though, you saw some incredible hyper growth during that period at Box. How can you develop a winning culture? How can you set aggressive but realistic goals?

X-functional 55

X-functional Drivers/motivators Start-ups Engineering 55