Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. .

E-commerce 130

E-commerce Launch Campaign Retail 130

ConversionXL

APRIL 3, 2018

CXL Live is our flagship conference about growth and optimization. The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. Amazon built its growth on top of these 4 pillars: Customer Centricity. Fastest fish wins. Focus on planning for segmentations.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. ” And so we’ve seen the banks not only launch their own products like Intelligent Portfolios but do partnerships with a lot of lenders, a lot of other companies to distribute their products to their customers.

Finance 60

Finance X-functional Non-Profits Launch 60

ConversionXL

SEPTEMBER 5, 2019

Not everyone believes user personas to be valuable. They launched to much applause, but a few trends wore down their appeal with time. Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Find their core values.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Experimentation launch. Aim to start experimenting in your first 30 days. cross-functional teams) or working practices (e.g., Education program launch. Meet them at their desk or usual place of work.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

AUGUST 30, 2019

From team to vision to metrics to funding and more, these principles provide the framework for high-growth, high performing SaaS companies. I do have to ask though, you saw some incredible hyper growth during that period at Box. How can you develop a winning culture? How can you set aggressive but realistic goals?

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

ConversionXL

JANUARY 14, 2016

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. The metric can be any in-app event and is calculated per different timeframes, which represent the first X activity days per user, and then accumulated among all users (that’s why the graph never drops).

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. But just today announced essentially 100% year over year growth that essentially a $3 billion run rate.

Retail 83

Retail Start-ups Drivers/motivators Up-sell 83

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. Canvas , by GrowthHackers, helps support the whole growth process (including archiving results). I’m a huge fan and we use it at ConversionXL to manage our growth experiments. ChangeAgain.me

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

MARCH 7, 2017

Not everyone believes user personas to be valuable. They launched to much applause, but a few trends wore down their appeal with time. Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. plot(pcanalysis).

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 10, 2018

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. In fact, as Nick DiSabato pointed here on CXL a couple of months ago: “[…] all internet traffic growth came from mobile last year.”. For example, the most common screen size is still 780 x 1280 pixels.

E-commerce 110

E-commerce UX Lead generation X-functional 110

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. The practice of closed-loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth. 51) LinkedIn.

Networking 78

Networking Non-Profits Engineering Follow-up 78