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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

” A/B Testing Beyond the Landing Page. They also experiment frequently with their own product’s functionality. Jonas Weigert: “Like most online businesses, we A/B test landing pages and the signup flow. LawnStarter, being a marketplace, represents a different set of challenges.

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How 8 Different A/B Testing Tools Affect Site Speed (Original Study)

ConversionXL

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. That was before implementing an A/B testing tool. After implementing the testing (according to the vendor’s best practices), the score dropped 12 points.

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How your approach to content needs to change: People, process and technology

Search Engine Land

Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. These key consumer preferences drive innovations in search and content marketing, especially as they aim to provide consumers with new experiences and ways to find and digest information.

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How to Get Better Conversion Rates: A Proven Guide

Lead Fuze

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This performance isn’t achieved overnight though; consistent testing, analysis, refinement all play key roles here.

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Sitecore transitions core solution to a modern cloud architecture

Martech

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. ” Composability as an option. ” Why we care.

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Lies, Damned Lies, and (Some) Marketing Statistics

ConversionXL

Jackson Fox, user experience director at Viget. Obviously, roughly 200 businesses not having a website isn’t representative of all small businesses and the study doesn’t have any additional data about whether it’s a representative sample. Only 1 in 7 AB tests are winners, give or take. . Image source ).

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Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Martech

Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. Technology can answer all those questions.”. We used more A/B testing to figure out how to respond best to customers.”. In search of BETAs.

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