Customer Retention Playbooks 101: Building a Structured Approach to Keeping Customer Happy
Sales Hacker
FEBRUARY 1, 2021
Why is it that companies have a sales process they follow rigorously to win business, yet avoid the same discipline in managing those customers throughout the lifecycle of their contracts? Too often contract cancellation (or non-renewal) comes as a surprise, but it never should. Today we can start to change that.
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