article thumbnail

Customer Retention Playbooks 101: Building a Structured Approach to Keeping Customer Happy

Sales Hacker

For key accounts, the account manager should have a clear understanding of the client’s needs and how well their company is satisfying those needs. This is all good business practice and should be anticipated by selling organisations. But frequently, account teams are unaware of how customers manage suppliers.

article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Is Sales Engagement?

Highspot

Together, sales enablement and sales engagement help scale your sales processes to ensure that every rep, from your SDRs to your account managers, know exactly how to maximize every customer interaction across the buyer’s journey. Contacts : These features ensure reps can make smart decisions regarding account-based selling.

article thumbnail

The Ultimate Guide to a Career in Sales

Hubspot

Similar to SDRs, inside sales reps roles are a great launch point for a sales career. Nearly half of their time is spent selling remotely (i.e. Keep in mind that the majority of people in this position have several years of experience since they often have to work independently and excel at time management. Account Manager.

article thumbnail

Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Tips on whole product management. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched.

article thumbnail

RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. For our example, we’ll cover what a RevOps manager does on a daily basis: Makes decisions on sales and marketing strategies to drive business revenue. Revenue Accountant. Manager-level roles.

Finance 101
article thumbnail

What Is Key Account Management — and How Does It Help You Grow?

Salesforce

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?