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20 questions to ask during an email marketing platform demo

Martech

Will we have a dedicated account manager and technical support? What’s the long-term roadmap and when are features expected to launch? What are the training options, i.e., is it online only…or will you send people to our location to train us on site? What kind of customer support is included? And how much do they cost?

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Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

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Questions to ask about conversion optimization platforms

Martech

Will we have a dedicated account manager and technical support, especially with the initial migration? What’s the long-term product roadmap and launch dates? Questions for vendor about pricing Although not all vendors require an annual contract, many do. What kind of customer support is included?

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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Hollywood writers negotiated new contracts to continue earning a living when genAI could use their ideas to create new plot twists. Looking back at ChatGPT’s debut ChatGPT launched on Nov. These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization.

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Customer Retention Playbooks 101: Building a Structured Approach to Keeping Customer Happy

Sales Hacker

Why is it that companies have a sales process they follow rigorously to win business, yet avoid the same discipline in managing those customers throughout the lifecycle of their contracts? Too often contract cancellation (or non-renewal) comes as a surprise, but it never should. Today we can start to change that.

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How to Successfully Shift to Consumption-Based Subscription Models

Smarter With Gartner

Term-based contracts’ costs are fixed and based on access not usage. A new contract results in a new revenue stream, but the resale opportunity occurs at the end of a predetermined time period, not the product’s end of life. As their CSO, you should provide them with sales-enablement support , just as you do for a new product launch.

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10 Sales Video Examples to Crush Quota from Call to Close

Sales Hacker

Prospects can tell right away that you’re not just another robo-dialer, and while they’ll appreciate the clarity with which video helps you explain concepts and contracts, they’ll be deeply persuaded by the fact that you’re a living breathing person they can trust. Explain the contract. And every touchpoint is an opportunity to use it.

Quota 81