Account management Cross-sell Go To Market Price 
Partners in Excellence
MARCH 26, 2024
It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.
The Lost Book of Sales
JULY 12, 2021
Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Tips on whole product management. High-tech innovation and marketing expertise are two cornerstones of the U.S. What is the "Chasm"? A war analogy.
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SaaStr
AUGUST 20, 2020
Kyle Parrish: In that time, before I was even really focused on the impact of UI/UX or the design world at large, I started to realize we were selling against companies like Google and Microsoft and Box, and a lot of our sales pitch was around how intuitive the product was. It wasn’t just engineering, product, and design roles.
SaaStr
AUGUST 27, 2019
Michaela Lehr: So mine says to learn ballpark contract value and figure out the pricing that the market can bear. But what you’re trying to learn at this point is not just what your go to market fit is, and working very closely with your product team on that. But also what is my go to market motion?
Sales Hacker
APRIL 16, 2018
Kiva Kolstein : We have about 40 people on my team and my team consists of customer success, which includes account management and product specialists and sales. My parents decided to, on a whim, quit their jobs, sell their house, sell all their possessions when I was three years old and take me on an 18 month trip around the country.
SalesLoft
DECEMBER 19, 2023
Account Execs (AEs) and Account Managers (AMs) can track multi-threaded conversations across channels, so they always have the complete context for every conversation. And that’s just the sell side. And the entire company pays the price in a million tiny inefficiencies that add up to major losses.
Heinz Marketing
JANUARY 13, 2022
And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. How the marketing, sales and customer/account management teams work together is also critical to success. Target Account Precision. Who do you sell to?
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