Martech

AUGUST 26, 2024

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And smooth our selling process — their buying process — to its digital best. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. What’s going on? Who knows digital best?

B2B 136

B2B X-functional Cross-sell B2C 136

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. Is there a lot of internal or customer work that needs to be done or managed by your team?

Go To Market 123

Go To Market X-functional Engineering Cross-sell 123

The 5% Institute

AUGUST 7, 2023

In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.

Account management 52

Account management Negotiate X-functional Cross-sell 52

Hubspot

OCTOBER 16, 2017

That is to say, if you want your salespeople to do X, reward them financially for doing X. If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate.

Commission 101

Commission Quota X-functional Non-Profits 101

Hubspot

APRIL 2, 2018

We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". It might be because another rep is handing off the deal, there’s been a territory change, or the deal has closed and an account manager is taking over. We’ve all been there.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. When I moved from a dance career to sales, I had zero experience selling a product. Get the free report What is tech sales?

Networking 59

Networking Cross-sell B2C Negotiate 59

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We sell contact center software. What does that mean?

X-functional 65

X-functional Engineering Clients Start-ups 65