Martech

JUNE 5, 2023

The C2PA was launched in 2020. Publicis Groupe created a portfolio of tools, including Marcel, an internal custom-made AI platform used by its 98,000 employees. Dig deeper: 3 ways B2B marketers can use generative AI Get MarTech! Business email address Subscribe Processing. Content authenticity. In your inbox.

Launch 79

Launch B2B Process Product 79

Hubspot

MARCH 15, 2015

If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print ad from Glacial. Fashion retailer C&A published a print ad in customized magazine editions that were linked to a person’s Facebook account. Israeli energy company launched this print ad to promote green energy. 1) Glacial.

Advertising/ Marketing 78

Advertising/ Marketing Entertainment Promote Retail 78

Lead Fuze

DECEMBER 15, 2023

The Role of Trade in Early Marketing Trade was more than just an exchange of goods; it was also the birthplace for some early marketing strategies. Market stalls were bustling centers where merchants would attract customers through persuasive communications, haggling, and displays that showcased their products.

Gaming 52

Gaming Engineering Lead generation Technique 52

Hubspot

MAY 29, 2014

Mary Meeker''s Most Important Insights for Marketers. Jerome McCarthy’s framework for marketing espoused the value of the four Ps: product, price, promotion, and place. So y our success as a marketer won''t just be about the sheer quantity of content you create or curate on a weekly basis. 1) 3 Cs > 4 Ps.

Referrals 67

Referrals Gaming Networking Entertainment 67

Salesforce

MAY 29, 2024

Legislation, regulation, and an increasingly data-conscious audience have put an end to third-party cookies as a viable primary data source, pushing marketers to look for more sustainable ways to learn about their customers. First-party data — information volunteered by customers — is now a crucial source for the modern marketer.

Campaign 103

Campaign Trust Promote Follow-up 103

Hubspot

NOVEMBER 6, 2014

That''s why so many agencies have launched their own incubators and accelerators in the past few years. Redpepper , an agency with locations in Nashville and Atlanta, launched RP Lab in 2012. Brands that want to reach this ‘involved’ consumer are turning to their agency partners for innovation, not just advertising.

Launch 72

Launch Product Retail Clients 72

Martech

MAY 2, 2024

The RMN expands T-Mobile Advertising Solutions’ ability to reach customers out in the world. Powering T-Mobile’s Magenta Advertising Platform is the data from 119 million T-Mobile users, 7 million of whom participate every month with the company’s T-Mobile Tuesday loyalty promotions. Additionally, Fubo announced pause ads.

Sports 88

Sports Networking Technology Technology 88

Hubspot

JUNE 22, 2017

Here's what we ended up learning from that process, wrinkles and all. Using the same ad creative from AdWords, we launched on Facebook Ads. We went back to focusing on our other digital marketing strategies, like creating organic content, while our CPAs gradually rose. Admittedly, we were quite nervous. Initially, it worked.

Territory 78

Territory Campaign Launch Pitch 78

Hubspot

SEPTEMBER 5, 2018

Whether on a billboard or the back of a restaurant menu, advertising can go to work for your company in a variety of ways. Drive potential customers to your business. Introduce a new product or service to the market. Just like its purpose, advertising can also be executed in various ways. A Brief History of Advertising.

Promote 53

Promote Campaign Launch Gambling 53

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

E-commerce 113

E-commerce B2C Campaign B2B 113