Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

ConversionXL

OCTOBER 7, 2022

To fully optimize CAC, look closely at your sales and marketing costs. Can you lower costs by removing steps to market or sell your product (e.g., If you’re not converting customers at the volume you’d like or you’re spending more to get people over the line, go back to the drawing board.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Gong.io

OCTOBER 19, 2021

It helps you dominate the market by turning your team members into superstars and your go-to-market function into a revenue-generating beast. They do all of this by equipping your sales organization with the insights, data, culture, tools, and knowledge it needs to sell better. . If so, do your reps know them?

Quota 164

Quota Sales Strategize Cross-sell 164

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. With gathered data, they can create genuine stories that propel the product marketing function.

Product 127

Product E-commerce Strategize B2B 127

Highspot

OCTOBER 23, 2023

By introducing a new product or updating an existing one, businesses can tap into new customer segments or markets, ensuring a diversified and steady revenue flow. Ensure Communication Across Departments A product launch necessitates seamless communication across various departments, from product development to marketing.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

APRIL 15, 2025

Speaker: A quick pause because it can be so hard to stay abreast of the newest AI developments around go to market with how quickly things are changing. They’re gathering thousands of revenue leaders to explore how high performing teams and individuals are leveraging go to market intelligence and AI to crush revenue goals.

GTM 62

GTM B2B Follow-up Campaign 62

SaaStr

JULY 11, 2019

You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? When you go with such a strong message, that’s what got us in the first couple of years after ’14, that got Talkdesk to grow as much as it did. That was the, was more market pull.

Launch 108

Launch Technology Technology Up-sell 108