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AI-generated content: The dangers of overreliance

Search Engine Land

In the best world as a business, you’re playing an infinite game, only looking to get better against your old “self” – constantly iterating on your product or service to be incrementally better than you were before. If they’ve told you themselves they’re looking for an answer to x or y, all the better.

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How to Design Your eCommerce Site for More Conversions

Hubspot

It has been proven that when users feel a sense of urgency when shopping online, conversation rates can increase by up to 332%. Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. Is this a genuine site?

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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

As we have been thinking about Web3 and what that means, just in terms of the world and kind of the services we can offer, we’re also looking at investments as well on the crypto and Web3 front. I’ll circle back to that second since that’s probably more from like a consumer angle. It’s totally different.

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How to do a quick SEO accessibility check

Search Engine Land

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website. Get the daily newsletter search marketers rely on.

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10 Sales closing questions to seal the deal

PandaDoc

Closing remarks also give your sales team a chance to summarize your brand and the benefits of your products or services. That process of negotiating with a prospect is one PandaDoc can help you streamline and speed up. Maybe they need to hire your consultative services for an event or some other time-sensitive reason.

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The Ultimate Guide to Video Marketing

Hubspot

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. These videos can also be used by your sales and service teams as they work with customers. Brand Videos. Event Videos.

Angle 101
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. These companies resell the solution and bundle services around the solution to add value to the customer. Some examples of friction are as follows.

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