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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

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Attraction Marketing: What It is & How to Master It

Hubspot

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this."

Angle 101
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AI-generated content: The dangers of overreliance

Search Engine Land

In the best world as a business, you’re playing an infinite game, only looking to get better against your old “self” – constantly iterating on your product or service to be incrementally better than you were before. If they’ve told you themselves they’re looking for an answer to x or y, all the better.

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How to do a quick SEO accessibility check

Search Engine Land

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website.

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The Ultimate Guide to Video Marketing

Hubspot

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. These videos can also be used by your sales and service teams as they work with customers. Brand Videos. Event Videos.

Angle 101
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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 71
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How to Design Your eCommerce Site for More Conversions

Hubspot

Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. Visitors want to hear from other buyers, not only if the product they are interested in is actually any good, but also about the service they received from your website.