Remove Angle Remove Up-sell Remove X-functional
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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Happy to be here. We’re both really passionate about it.

GTM
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GTM 150: 80% of Exec Roles Aren’t Posted, Here’s How to Land Them Anyway with Andy Mowat

Sales Hacker

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ It’s really scary when you pop your head up. Just by doing the work incredibly well opens up opportunities in future.

GTM
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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales Hacker

Uh, I’ve got a fantastic guest lined up today. Um, and it just, just doesn’t, doesn’t pass, you know, it doesn’t get the energy up. The revenue leader needs to have an overwhelming amount of focus on retention. clarity, empowerment, and accountability can drive very good things.[00:01:00] Hayden, welcome.

GTM
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GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

Sales Hacker

Sign up here: [link] GTM 142 Episode Transcript Udi Ledergor: Just focus on building a great product people love. And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. Like I can go bring a hundred more lookalikes if I know who we’re selling to.

GTM
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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

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How to Build Robust User Personas in Under a Month

ConversionXL

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). They all mean the same thing, though.