What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples
PandaDoc
MAY 15, 2024
Direct, one-to-one personalization isn’t always possible, but sales and marketing automation means you can get very close to individual personalization if you have the right data. It may also encourage them to consider how close or likely they are to purchase. Marketing and sales need to work closely together on lead nurturing.
Let's personalize your content