Martech

SEPTEMBER 12, 2024

The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. Sales is focused on accounts and marketing is focused on contacts.

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Assembly Line Contract B2C GTM 115

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

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GTM X-functional Start-ups Campaign 72

Partners in Excellence

AUGUST 7, 2024

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. It’s called Jidoka or Autonomation.

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Trust Assembly Line Manufacturing GTM 139

Partners in Excellence

JUNE 2, 2025

” We see virtually every marketing and sales role threatened by AI (though some of the research doesn’t show this). Likewise, when we saw assembly lines, mass production, and robots replacing artisans, jobs moved into other parts of the economy. Those lost jobs went to other industries and parts of the economy.

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Assembly Line GTM Technology Technology 77

InsightSquared

SEPTEMBER 20, 2018

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. Insight Identification: Three Ways to Kaizen Your GTM. ”[ 1 ].

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GTM Assembly Line Manufacturing SQL 73

Partners in Excellence

MAY 23, 2024

When customers said tell me more, the sales process was usually pretty short. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. Sales/marketing started applying these manufacturing principles to the “mechanization” of the process. And life was good!

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Assembly Line GTM Minimum Viable Product Non-Profits 77

Heinz Marketing

APRIL 27, 2020

Agile mitigates the seagulls: You prioritize a set of work items for the week, then Tuesday morning your VP of Sales brings a “has to be done today” task to your team. Here’s a great GTM Decision Tree framework created by Brittani Dinsmore at Moz that helps with this. Focusing on “sprints” (i.e. Sound familiar?

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Assembly Line GTM Strategize Follow-up 89