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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. A social media manager might post brand updates without knowing that the email team is running a different promotion, resulting in a scattered brand message.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.

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Relationships Are Secondary To Sales Effectiveness

Partners in Excellence

Sales people promoting the old “Hail and Hearty,” sales is all about relationships and “when the going gets tough, the tough take a customer to lunch/golf,” have been somewhat abhorrent to me. I believe in sharp, rigorous execution of those processes in driving sales effectiveness and performance.

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How to Lead a Sales Team: 14 Key Tips to Help New Managers Thrive

Hubspot

The Assembly Line — a model where reps work on designated responsibilities, specific to a certain pipeline stage. Make sure you have a clearly defined commission structure in place — and familiarize your team with what they can expect to see if they meet or exceed quota. Pick a sales methodology, and instill it in your reps.

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What Is Business Development? (And Why It’s Vital to Sales Success)

Sales Hacker

It’s like an assembly line. . Conducting calls , demos , or meetings . There are several things you can do to promote a better collaboration between business development and sales. Organize regular alignment meetings. Promote transparency and continuous feedback. Business Developers fill the pipeline.

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5 tips for successfully switching email service providers

Martech

There might be a common way of transferring data and operations from one platform to another, but when you have a custom plan, it will ensure that you migrate systematically, as if you were building on an assembly line. You’re replicating your operations, but you also can improve them.

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Sales And The Zombie Apocalypse

Partners in Excellence

The only way to survive the constant barrage and broadcasts is to turn them off–which promotes further escalation (after all, it’s near free, so why not crank up the numbers?). We focus on call volumes/duration and less on outcomes. In fact, we really don’t have to think about these things.