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In a Land of Automated Milk and Honey, Marketers Are Presented With an Opportunity

Hubspot

Similar phenomenons played out when the assembly line was created, when horse-drawn carriages were outpaced by the automobile, and when air travel became more convenient than traveling by railroad or sea. A robot serves my coffee order, after preparing it without human intervention. Automation (And Growth) for All.

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Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound

Heinz Marketing

And as Adam New-Waterson smartly pointed out, if you’re trying to ship more effective cars, a bunch of random features just feels like a bunch of skateboards coming off the assembly line. If you’re a marketing leader in your organization I’d like to invite you to our CMO Coffee Talk series, presented by 6sense and Heinz Marketing.

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Sales Organization Structures for Success: Models, Tips, and Best Practices

Highspot

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. There are three main models for sales teams: the assembly line, the pod, and the island. The Assembly Line.

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Being Human in the Time of Automation

Salesforce

The strategic role of service as society reopens. He embarked upon a path to research how we can avoid being replaced by robots, which is the premise of the book and the bulk of his presentation. The strategic role of service as society reopens. Learn more. Predicting the impact of automation technology on the future of jobs.

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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. The result is a cookie-cutter, assembly line style of marketing that prioritizes measurement over customer needs. Read more here. Quote of the day. Chris Walker , CEO, Refine Labs.

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6 signs that you need to automate your RFP process

PandaDoc

The effort and time being spent on one of these documents should be about refining answers, crafting intelligent and engaging sales pitches, and ensuring the business and its proposal is presented in the best way possible. Sign 5: Your business isn’t as strategic as your competitors.

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The 10-Minute Marketing MBA

Hubspot

Harvard Business School Professor Michael Porter refers to five competitive forces that determine where your product or service will strategically fall in the market. In order to do this, the staff needs to know where to be, what to do, and how long to take during each step of the assembly line. Porter’s Five Forces.