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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We are creating massive sales assembly lines optimizing the order taking process. We nurture them until they have done much of the work, then we engage them running them through our sales assembly line of qualifying, demoing, pitching, proposing, closing. This is so much simpler and more efficient for us.

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“Customers Are Taking A More Measured Approach To Their Purchasing Decisions”

Partners in Excellence

Our sequences, our assembly line techniques for herding through processed that are optimized for us will fail! We help them manage their way through these challenges presented by the economy. Given what they now face, they need–and will demand more! While they may address our needs, they do nothing for the customer.

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Rethinking The Sales And Marketing Organization

Partners in Excellence

The overall marketing/sales assembly line takes customers through this linear process, all oriented to moving the customer through a buying decision. Except our assembly line/linear customer engagement model doesn’t reflect how our customers buy.

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In a Land of Automated Milk and Honey, Marketers Are Presented With an Opportunity

Hubspot

Similar phenomenons played out when the assembly line was created, when horse-drawn carriages were outpaced by the automobile, and when air travel became more convenient than traveling by railroad or sea. A robot serves my coffee order, after preparing it without human intervention. Automation (And Growth) for All.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

That’s where I present an alternative, which is the buyer centric revenue model. The second aspect of the predictive revenue model is the sales assembly line or seller specialization or sales handoffs , primarily the AE/CSM split. Defining a predictable revenue model [4:07]. Why prospecting sits apart from sales [6:59].

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How to enable greater personalization in a world of impersonal experiences

Martech

“Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience at Alyce, in her presentation at our MarTech conference.

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Being Human in the Time of Automation

Salesforce

Although many of us still think of robots on the assembly line as the typical agent of job displacement, AI has made advances in fields that many people never imagined were vulnerable to automation: Healthcare : Machine-learning algorithms can diagnose some types of cancer or perform common X-rays with better accuracy than human radiologists.