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A SaaS Fairy Tale….

Partners in Excellence

When customers said tell me more, the sales process was usually pretty short. But it presented tremendous opportunities to entrepreneurs and investors. Sales/marketing started applying these manufacturing principles to the “mechanization” of the process. And assembly line process started to emerge.

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4 Key Components to a Winning Handoff Process for SaaS Companies

Sales Hacker

Isn’t it ultra-satisfying to watch a perfectly automated factory assembly line? What is the handoff process? A handoff process refers to the period where a lead becomes a customer and handed over to the customer success team from the sales team. Why is the handoff process important? See how smooth things are?

Process 76
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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

Too many organizations seem so focused on their own efficiency, mechanizing our process, and transactionalizing our engagement strategies. We are creating massive sales assembly lines optimizing the order taking process. At the time, many of us were alarmed with that statistic.

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Rethinking The Sales And Marketing Organization

Partners in Excellence

” Sales picks up the process, SDRs call to qualify the opportunity, they hand the lead to an account manager who gets more information, the customer is handed over to a pre-sales person for a demo, then someone else try to close them. Except our assembly line/linear customer engagement model doesn’t reflect how our customers buy.

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“Customers Are Taking A More Measured Approach To Their Purchasing Decisions”

Partners in Excellence

Pile onto this all the shifts in buyer behavior we see, increasing numbers of buyers actively disengaging with sellers, preferring to navigate their buying processes with out sales help. Our sequences, our assembly line techniques for herding through processed that are optimized for us will fail! We help them do better.

Customers 101
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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

Outreach enables accurate sales forecasting, replaces manual processes with real-time guidance, and unlocks actionable customer intelligence to help you win more often. That’s where I present an alternative, which is the buyer centric revenue model. Find out why Outreach is the right solution at click.outreach.io/30mpc.

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How to enable greater personalization in a world of impersonal experiences

Martech

“Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience at Alyce, in her presentation at our MarTech conference. ” She added, “Relevancy here is key.”