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Rethinking The Sales And Marketing Organization

Partners in Excellence

.” Sales picks up the process, SDRs call to qualify the opportunity, they hand the lead to an account manager who gets more information, the customer is handed over to a pre-sales person for a demo, then someone else try to close them.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We are creating massive sales assembly lines optimizing the order taking process. We nurture them until they have done much of the work, then we engage them running them through our sales assembly line of qualifying, demoing, pitching, proposing, closing. This is so much simpler and more efficient for us.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

That’s where I present an alternative, which is the buyer centric revenue model. The second aspect of the predictive revenue model is the sales assembly line or seller specialization or sales handoffs , primarily the AE/CSM split. Defining a predictable revenue model [4:07]. Why prospecting sits apart from sales [6:59].

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The Problem With Efficiency

Partners in Excellence

Prospectors prospect, account managers account manage, product line specialists are expert in their product lines, and on and on… Each role is precisely defined, we have the metrics to by which we constantly measure performance. They go from being MQLs to SQLs to qualified opportunities.

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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

At the risk of repeating myself, these programs have been upgraded in how they are being presented. And, there’s always endless product training (actually most of sales training ends up not being selling skills, but instead product training.). Rather than making an enterprise sale, we are making individual or departmental sales.

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4 Key Components to a Winning Handoff Process for SaaS Companies

Sales Hacker

Isn’t it ultra-satisfying to watch a perfectly automated factory assembly line? Salespeople create relationships, but it has traditionally been up to the customer success or account management team to nurture them. It could be cars, machinery, or maybe just ice cream sandwiches. See how smooth things are?

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Who Owns The Customer Relationship?

Partners in Excellence

Yet, it seems that too much of how we actually manage the customer engagement life cycle seems to ignore the importance of developing relationships with our customers. This AE manages us for the next few steps–discovery, presenting the solution, closing. Instead, we focus on our efficiency in handling the customer.