Remove Assembly Line Remove Presentation Remove Trust
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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We are creating massive sales assembly lines optimizing the order taking process. We nurture them until they have done much of the work, then we engage them running them through our sales assembly line of qualifying, demoing, pitching, proposing, closing. This is so much simpler and more efficient for us.

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The Problem With Efficiency

Partners in Excellence

The SDR passes the customer to a BDR who passes the customer to an AM (Account Manager), who engages a Demoer, than a Product Line specialist. The customers move down our optimized assembly lines, with each sales person doing their job, maximizing the efficiency of our organization. And they are emotional.

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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

At the risk of repeating myself, these programs have been upgraded in how they are being presented. Even concepts of insight based selling are repackaging of consultative, solution, customer focused selling programs of the 60s, 70s, 90s. Rather than making an enterprise sale, we are making individual or departmental sales.

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Sales Organization Structures for Success: Models, Tips, and Best Practices

Highspot

There are three main models for sales teams: the assembly line, the pod, and the island. The Assembly Line. In the assembly line model, also known as the hunter-farmer model, sales teams are organized based on each individual’s job title. What Are the Types of Sales Organizations? Customer Size.

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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. This is another case where they will have to just trust the information that Google Ads is giving them without seeing the inside of the process. Read more here. Quote of the day.

Launch 96
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Customers Aren’t Widgets

Partners in Excellence

One begins to see images of assembly lines with customers on a conveyor belt moving from station to station. Perhaps the most subtly arrogant assumption of this assembly line mentality is that we are in control. Things like trust, relationships come into play. The problem is, customers are not widgets.

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Keys To Success In The New Year!

Partners in Excellence

We have to pay attention, we have to focus on the details, we have to be present and engage our customers in meaningful and impactful ways. How we engage the customer, how we develop empathy, trust, how much we care and demonstrate that care. Third, it’s really tough, boring, tedious stuff. But if you choose to do it, then do it.