B2B Pipeline Strategic partnership 
RingDNA
MARCH 26, 2025
75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” Here are some ways that top salespeople can use LinkedIn to add to their pipeline. Be visible, relevant, and build relationships before they ever land in your pipeline. Source: Gartner .
SaaStr
JUNE 12, 2025
AI is Killing Transactional Sales (And Good Riddance) Sam’s frustration echoes every modern B2B buyer: “There have been several instances where it was sort of like a commodity transactional sale, and the sales rep adds unnecessary negative friction. Pipeline Reviews Became Data-Driven (Finally) This one hit us hard.
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Understanding the Sales Force
JUNE 20, 2025
Demand Generation and Forecasting ( “improve demand forecasting 2025,” “pipeline management” ): Leaders want better pipelines and analytics to tackle demand volatility, which swung from 52% in Q1 to 29% in Q2 2024. Tech Bias : CEOs are dazzled by AI and automation, thinking tools alone will fix everything. This is a massive blind spot.
Martech
JUNE 5, 2025
I was digging into a potential client recently, a 10-figure B2B SaaS company with an eight-figure marketing budget, a top-tier team and all the shiny new toys. And that quiet shift from recruitment to protection slowly erodes ROI, market perception and pipeline energy. Email: See terms. Its not bad marketing its defensive marketing.
SaaStr
JUNE 19, 2025
Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! This unique relationship reveals how the $4.5B “The pieces to do that are already there.
Salesforce
APRIL 1, 2022
There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Review B2B marketing campaign analytics to prioritize channels with the biggest impact potential. Amp up webinars with a B2B marketing campaign.
Sales Hacker
JANUARY 24, 2018
In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. You’ll learn 31 lead generation techniques across 17 categories to fill your own sales pipeline and build career-changing relationships that last forever. Why am I sharing this? Email them.
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