ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. via Observer ]. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

MARCH 29, 2021

An ecosystem of related products and channel partners exist around every B2B product. As a B2B company, it is imperative to understand your particular ecosystem and take advantage of these opportunities. There are a number of different partner types: affiliate, referral, reseller, technology, and solution partners.

CRM 111

CRM Cross-sell Campaign Referrals 111

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly?

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly?

B2B 52

B2B B2C Retail Clients 52

ConversionXL

NOVEMBER 22, 2022

High referral traffic is an indication of strong affiliate links or media coverage. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Or it could be that issues with UX design have ruined the experience. submits a form). Context is important.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. Do User Experience Research. Firmographics.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Salesmate

JUNE 15, 2021

You can also ask for the screenshots of the UX so you have a clear idea of how the process and flow of the automation software will work out. . Pardot by Salesforce is yet another robust B2B marketing automation tool. Referral Candy . Referral marketing is one of the most cost-effective marketing channels out there.

Referrals 52

Referrals Price Campaign User Experience 52

Hubspot

FEBRUARY 15, 2016

Best in class companies achieve a score of 70 on a scale of 100, but according to Zendesk data, the typical B2B software company achieves only 29. And most importantly it has been a reliable leading indicator of growth in word-of-mouth referrals – our largest marketing channel.". NPS is a leading indicator of future growth.

Promote 53

Promote UX A/B testing Cross-sell 53

ConversionXL

SEPTEMBER 15, 2020

Takeaway: Find ways to work alongside your customers, whether that’s online voting on ideas to UX sketching workshops in person. giffgaff’s Super Recruiter program lets customers earn cash for referrals. They even created a B2B technology agency called Ocado Solutions to help build other online supermarkets.

Customers 85

Customers Gambling Drivers/motivators Contract 85

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. They also help folks receive referral traffic from other websites. Pinterest is a visual social network typically used by ecommerce marketers, but not without its fair share of top-notch B2B and B2C content marketers. 71) Pinterest.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Hubspot

FEBRUARY 5, 2020

To paraphrase Digital Marketing Strategist, Ross Simmonds; review sites like G2 are becoming an undeniable influence for B2B software — they already rank #2 for 70+ branded terms and #1 for hundreds of bottom of the funnel pages. Grow referrals through our customer advocacy program. Usability Hub : for UX.

UX 101

UX Referrals Follow-up Growth 101

ConversionXL

MAY 19, 2016

Most funnels treat referrals as another step in a funnel, but of course we know they don’t work that way. Each funnel will have different friction points and possibly require different UX, sales and marketing efforts. One of my favorite examples of this is the design of viral loops.

Growth 78

Growth Start-ups Customers UX 78