Gamification for B2B Marketers: Pandemic-Style
Heinz Marketing
SEPTEMBER 10, 2020
as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! Interactive email elements that drive engagement.
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