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Walmart launches Roblox metaverse experiences

Martech

Electric Island DJ experience at Walmart Land on Roblox. This is an opportunity to show up where consumers 17 to 24 actively are and represent our brand and get them to think about Walmart differently,” said Breton. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”

Launch 101
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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. Traditionally, sales representatives pause their work to complete replacement part orders by phone.

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Trending Sources

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12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing

Hubspot

B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 10) General Electric. All of 'em. 5) PR 20/20.

B2B 77
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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Claire Suellentrop @ClaireSuellen. Val Geisler @Lovevalgeisler. Eliana Murillo @Eliana_Murillo. Anum Hussain @Anum.

Growth 78
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Watching B2B TV: Thursday’s Daily Brief

Martech

Jon Leiberman, Demandbase VP of Content, Social and Influencer Marketing, indicated to us that last week’s unveiling of DBTV represents phase one of the strategy. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? The associated community boasts more than 10,000 members.

B2B 112
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NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

For example, this tweet visually represents how Scotch products can be applied in many scenarios, like moving: Why is moving so stressful? It’s no secret that B2B marketers can borrow techniques from their B2C peers. Here’s another key lesson from the B2C camp: Twitter can be used for customer service by B2B brands , too.

B2C 51
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28 Creative Pinboard Ideas From Real Brands on Pinterest

Hubspot

But many marketers -- particularly those who represent B2B companies, are still left wondering, what in the heck should I be pinning? Most -- if not all -- of these pinboard ideas can be transferable to your own Pinterest account, whether you're company is B2B, B2C, or nonprofit. And what's even better? Time to get pinning!