Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. One day I noticed a significant UX difference from when I was last on the site. Consider different types of UX decisions. This situational awareness allowed me to develop new ideas for my job.

A/B testing 132

A/B testing UX B2C Referrals 132

Martech

MAY 16, 2024

Customer experience is the same as user experience’ While customer experience and user experience (UX) are related, they are not interchangeable. Customer experience is only relevant for B2C companies’ While B2C companies may have more direct interactions with individual customers, B2B companies must prioritize CX.

Customers 133

Customers B2C UX User Experience 133

ConversionXL

NOVEMBER 15, 2016

Creating promoters and referrals. In a way, B2C marketers have to worry about “lead nurturing,” too, it just tends to be after the purchase. Onboarding and UX. Although this is probably a function of product and UX teams, it bears mention. Measuring and optimizing in-product activity. Reducing churn rate.

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

NOVEMBER 22, 2022

High referral traffic is an indication of strong affiliate links or media coverage. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Or it could be that issues with UX design have ruined the experience. submits a form). Context is important.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. That is, beyond pages views, referrer, onsite conversions during the current session and the like. Historical segments.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Compared to B2C, this is obviously much lower ?

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Compared to B2C, this is obviously much lower ?

B2B 52

B2B B2C Retail Clients 52