Hubspot

AUGUST 23, 2012

To recap Kim Goodwin in Designing for the Digital Age , "personas are archetypes that describe the various goals and observed behavior patterns among your potential users and customers." Personas help us all -- Marketing, Sales, Product -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans.

Referrals 78

Referrals Networking Follow-up Education 78

Hubspot

DECEMBER 12, 2019

If you were to open your own consulting business practice, where would you stand? For example, let’s say you were hired to assess a sales team’s performance. Upon initial assessment, you recommend a new sales strategy and training plan. This is likely something that everyone has experienced. What is consulting?

Consult 80

Consult Healthcare Niche Management Consulting 80

SaaStr

MARCH 22, 2022

This requires effort from your entire organization, and Handshake VP, Employer Partnerships Jessica Peluso outlines some changes that you can make to your brand, and your application, interview, and offer process that will help find the talent you are trying to attract and hire. Hi everyone. But it really is difficult.

Education 88

Education Start-ups Sales Pipeline 88

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Celebrate taking time off to be with your family, kids, pets, friends, or alone with your thoughts. Imbalance is okay.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Sales Models and Fundamentals.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

Hubspot

JULY 25, 2019

Even with a growing team, dozens of customers, and supportive friends, it’s easy to slip into solitude as you figure out how to grow your business. Read through this guide to better understand what startup accelerators entail and if they are right for your business. Startup life can be lonely. Airbnb and Dropbox, anyone?). accelerator.

Minimum Viable Product 73

Minimum Viable Product Education Networking Legal 73

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. Branding Best Practice: Own Your Rebrand. Your rebrand may not be at the scale of a major airline, but it’s still a big undertaking, so don’t hide the results.

Follow-up 78

Follow-up Strategize Service Launch 78

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Table of Contents. A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

AUGUST 20, 2019

Well, you guys have probably all read Sameer’s bio and his resume and heard about the SendGrid Twilio journey, but I think the reason why I wanted to do this interview with him is because there’s some things that people don’t know about Sameer, which I think are interesting to note. Want to see more content like this?

Growth 55

Growth X-functional Start-ups Conversion 55