Martech

JANUARY 2, 2025

I do a lot of performance testing with my clients, and I always follow scientific method. But while the test version lagged in conversions, the click-through rate (CTR) on its top CTA button was nearly double that of the top CTA button in the control. Justifiably so. This time the test won.

CTR 112

CTR Click Through Rate Campaign Presentation 112

Search Engine Land

SEPTEMBER 25, 2024

To address potential paid search cannibalization, we analyze situations where clients might be bidding on uncontested auctions – meaning they are the only ones paying for clicks, which would likely go to organic results anyway. High CTR copy You should be mining your PPC campaigns for high click-through rate (CTR) headlines and descriptions.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Martech

JUNE 19, 2025

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Many email servers and clients auto-open emails for security reasons, and users might open an email and immediately close it without reading or clicking.

CTR 59

CTR CRM Click Through Rate Lead generation 59

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Dig deeper: A PPC guide to permission-based audiences 5.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. Share your campaign plan with decision makers.

Campaign 101

Campaign CTR Engineering Follow-up 101

Search Engine Land

JUNE 21, 2024

You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. Alignment with overall business goals Agencies often promise to improve campaign performance but may not know how the client defines performance.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 93

Campaign CTR Retail Networking 93

Search Engine Land

APRIL 4, 2023

For example, we seek out millions of search terms each day, analyze the Google Ads auction landscape to which they belong and estimate click-through rate (CTR) and cost per click (CPC) for each competitor bidding on each term. This will help our clients generate ad copy and other types of content more efficiently.

Campaign 88

Campaign CTR Click Through Rate Construction 88

Search Engine Land

JULY 31, 2023

With many targeting, creative, and optimization options, determining the right approach for each client can be overwhelming. Here are five tips to ensure your programmatic campaign is as successful as possible. Clearly focusing on your client’s objectives will inform almost everything about how you set up your programmatic activity.

Campaign 83

Campaign CTR Niche Networking 83

Search Engine Land

JULY 10, 2023

Are you looking to make your brand campaigns on Google Ads more efficient? Initially, we found success with Google’s target impression share for brand campaigns. This article explores PPC campaign inefficiencies and recommends a restructuring strategy. Challenging the status quo All queries are not created equal.

Campaign 88

Campaign Non-Profits CTR Conversion 88

Hubspot

NOVEMBER 29, 2012

The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. It comes down to intelligent campaign structure. And how do you master intelligent campaign structure? You use a template.

Campaign 78

Campaign CTR Engineering Lead generation 78

Heinz Marketing

JUNE 26, 2020

But often, when I work with clients, I see a big disconnect between the sales goal and the ability to drive enough lead volume to meet the sales goal with the marketing budget allocated. Let us start by doing some necessary calculations to determine how many leads your marketing campaign must generate. Benchmarks.

Meeting 140

Meeting B2B CTR Campaign 140

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Is a CTR of 20% good or bad? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other? What about A/B testing?

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

Hubspot

OCTOBER 27, 2020

This, in turn, causes your campaigns to become less effective, prevents users from moving down the sales funnel, and ultimately hurts your company's bottom line. Fortunately, if you recognize ad fatigue early on, you can reverse its effects by building new campaigns. Lower Click-Through Rates (CTRs). Let's dive in.

CTR 101

CTR Click Through Rate Campaign A/B testing 101

Search Engine Land

NOVEMBER 29, 2023

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management.

CTR 104

CTR Campaign Networking Promote 104

Search Engine Land

SEPTEMBER 5, 2023

How to communicate your spend projections Before we get into the nitty-gritty, remember: this is an exercise in estimates, and whether you’re delivering your projections to a client or a leadership team in charge of budget, you need to convey that. Suppose a client asks, “How much will it cost per month to rank in the top spot in Google?”

CTR 126

CTR Pitch Clients Campaign 126

Search Engine Land

JULY 27, 2023

Our team and clients extensively discussed the idea of a “keywordless” future heading our way, especially in the context of Performance Max campaigns. I pulled data across our client accounts for the past 12 months. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match.

CTR 98

CTR Click Through Rate Cross-sell Campaign 98

Search Engine Land

NOVEMBER 18, 2022

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. Wherever possible, keep the lights on in campaigns you know are providing results. What to do instead.

CTR 114

CTR Campaign B2B CRM 114

Hubspot

FEBRUARY 12, 2018

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. However, there are technical limitations because many email clients have to load images to count as an open, and many users have images turned off by default.

Campaign 78

Campaign Click Through Rate CTR Follow-up 78

Salesforce

APRIL 4, 2022

This is where everything should start when reviewing your campaigns. Click-through rate (CTR) is the percentage of email recipients who not only opened your email but also clicked on at least one of the links in the email. A high CTR can look nice on the surface, but what if all those clicks are for the unsubscribe button?

CTR 98

CTR Click Through Rate Objectives and Key Results Campaign 98

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Clients commonly apply uniform goals to all campaigns regardless of their place in the marketing funnel.

Objectives and Key Results 91

Objectives and Key Results CTR Click Through Rate Campaign 91

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. As an example, CIENCE , an active user of cold emailing, set 1,548 meetings for us and our clients in October of 2019.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

MAY 22, 2014

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

RingDNA

MARCH 26, 2025

They’re potential partners, collaborators, and clients. Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? But the best B2B sales reps understand the power of continuing relationships with clients even after a deal closes.

Closing 62

Closing B2B Sell Referrals 62

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. The most important thing you can do for your cold email campaign is to send relevant messages. Here’s an excerpt from one of his successful campaigns: ( Image source ).

CTR 130

CTR Follow-up Cold Call Campaign 130

ConversionXL

APRIL 14, 2021

You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. that will be the perfect target audience for your prospecting campaign. That’s where inbound prospecting comes in. Why video prospecting?

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

ConversionXL

SEPTEMBER 24, 2020

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Imagine you had a client who sold interior design services and wanted to run a display campaign.

CTR 111

CTR Technique Profit margin Follow-up 111

Search Engine Land

NOVEMBER 22, 2022

Because of this, I frequently get the following questions from clients (and prospective clients): “How much traffic will we get from SEO and how long will it take?” Make sure you’re accounting for factors that artificially spiked or depressed any particular month’s search: A one-off ad campaign.

CTR 136

CTR Growth Clients Follow-up 136

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Search Engine Land

JUNE 5, 2023

By nature, it’s also repetitive because clients and stakeholders expect the latest report in their inbox regularly – be it weekly, monthly, or, heaven forbid, even daily. But as compelling as they may be, they’re not always true, and that’s a big problem when the goal is to share trustworthy reports with clients.

CTR 90

CTR Engineering Campaign Conversion 90

Search Engine Land

APRIL 30, 2024

Your ad shouldn’t be for everyone Targeting a specific client avatar, like “Alex from Chicago,” doesn’t translate to an effective headline. You want your ad to attract and convert your ideal clients while encouraging everyone else to pass by your ad. Who fills out a form but never follows through to become a client or customer?

CTR 97

CTR Real Estate Legal Clients 97

Hubspot

JUNE 19, 2012

In the study by TBG Digital, which was based on 278,389,453 Sponsored Story ad impressions across 17 clients, mobile Sponsored Stories generated an impressive click-through rate of 1.14% at $0.86 Now take a look at the data for desktop Sponsored Stories, which generate a 0.588% CTR at $0.63

CTR 78

CTR Click Through Rate Campaign Launch 78

Search Engine Land

AUGUST 31, 2023

We spend time trying to put these into graph form to communicate what we’ve found to a client or our leadership teams. Advanced Data Analysis for PPC You can use Advanced Data Analysis to analyze and visualize your campaign datasets. We are looking for insights and opportunities to improve our performance. SUBSCRIBE See terms.

CTR 108

CTR Conversion Launch Gaming 108

Search Engine Land

APRIL 5, 2023

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. ” Here’s an example from one of our clients: We have three brand keywords with middling quality scores.

CTR 92

CTR B2C B2B Clients 92

Search Engine Land

FEBRUARY 1, 2024

For example, GPT-4 can’t connect to Google Ads, so it can’t accurately describe how campaigns perform. It also can’t access historical CPC data, so it can only guess the answer to questions like “Tell me the most cost-effective new keywords to add to my campaigns.” Simply asking it, “What are my best-performing campaigns?”

Construction 115

Construction Campaign Engineering Technique 115

ConversionXL

JANUARY 22, 2015

Let’s say your boss or client asks that question. So we recommend to many of our testing clients to continue to run an ongoing back-test. A while ago I was working on a major CRO project for a large e-commerce client. If your boss or clients asks you to quantify / predict the impact, what would you say?

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111