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25 Social Media Campaign Ideas to Try in 2019

Hubspot

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof. Host contests.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

From sparkling campaigns to flawless design, sometimes I open a newsletter and I'm surprised at how brands segment me into a list that's so accurate. Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. Campaign Monitor. Price: $9-$149/mo.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. Poor segmentation is one of the main culprits of low performance in a retargeting campaign. Sending an email as part of a retargeting campaign doesn’t require bidding on ad exchange for a placement. 1) Segment your audience.

CRM 75
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How to do marketing personalization at scale

Martech

The question is how can marketers personalize campaigns at scale? This way, they informed all ad campaigns to be more effective and drive more revenue through its online and app business. Facebook campaigns showed a 23% incremental increase in conversions for customer acquisition and a 16% incremental increase in customer retention.

Sports 126
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This day in search marketing history: March 21

Search Engine Land

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Google’s new tappable shortcuts eliminate the need to search on mobile 2017: The shortcuts offered quick answers on weather, sports and entertainment info.

CTR 94
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How to Develop a Successful Marketing Automation Strategy

ConversionXL

While automating your marketing definitely tends to bring in positive results , it’s not meant to replace traditional marketing tools or campaigns. So be careful about scoring and contacting leads who haven’t ticked a “I’m interested in hearing from you” box. Use well-timed email automation to send enticing offers.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Your content should educate, entertain, or solve problems for your readers. Conversion Rate: Measure the percentage of visitors who take a desired action, such as filling out a contact form, subscribing to a newsletter, or making a purchase. Use relevant keywords, optimize meta tags, and ensure your content is user-friendly.

B2B 81