article thumbnail

Top 5 paid search B2B lead gen strategies for 2024

Search Engine Land

Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. With this knowledge, you can create highly targeted campaigns that resonate with prospects personally, driving higher engagement and conversion rates. This also includes short-form videos.

B2B 98
article thumbnail

How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e. The question to ask yourself is: What does my audience find entertaining? Table of contents Why should your brand be on TikTok? content receivers).

Customers 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 important YouTube Ads lessons you need to learn

Search Engine Land

You’re bored, scrolling and looking to be entertained. There are also text ads that appear above a YouTube search results page, which come from Search campaigns that have opted into Search Partners targeting, as well as Discovery and Performance Max campaigns. The targeting was effective, highly condensing the sales cycle.

article thumbnail

5 tips for balancing ‘push’ and ‘pull’ in content marketing

Martech

One survey found that most people prefer content over social media, reviews or contact with a sales rep. You must provide consistent long-form content that educates, informs and entertains your target audience to draw them in and convert them to loyal followers. So, how can you ensure your content marketing makes the right impact?

Promote 130
article thumbnail

25 Social Media Campaign Ideas to Try in 2019

Hubspot

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof. Host contests.

article thumbnail

Sales and Marketing Alignment Best Practices

Salesforce

Sales may blame marketing for poor lead quality, while marketing blames sales for not following up on marketing-qualified leads from their latest campaign. How many times will sales contact each lead that marketing delivers? Entertainment Inc. Entertainment Inc. So how do you avoid these issues or fix them if they exist?

SQL 98
article thumbnail

20 Awesome Digital Marketing Strategies To Grow Your Business

ClickFunnels

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results.