Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 113

User Experience Manufacturing Sports Engineering 113

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 93

User Experience Manufacturing Sports Engineering 93

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Let’s break that down; but first a quick look at recent history. Dig deeper: Optimizely partners with Google Cloud.

E-commerce 100

E-commerce B2B Consult Engineering 100

Heinz Marketing

SEPTEMBER 21, 2020

People think you have all the answers, but you won’t, so you may as well just go in very early and as part of a research process, whether you’re creating a technology report or something that’s more model and framework based and say, “I’d love your feedback on this.” ” And there’s lots more!

Pipeline 103

Pipeline Sales Start-ups Clients 103

Martech

DECEMBER 22, 2021

Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your audience cares about as well. Here are a number of resources for brands to consider as they build inclusivity and diversity into their organizations and campaigns.

Promote 98

Promote Campaign Engineering Represent 98

Heinz Marketing

MAY 10, 2019

When we get started on a strategic campaign planning engagement with a new client, one of the first things to determine is the “who.” Is this database able to provide you that list of IT Directors in software companies that have more than 100 employees, with $500M or above in revenue, located in New Hampshire?

Contact 80

Contact B2C B2B Campaign 80

Salesforce

MARCH 11, 2024

Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. That includes your email campaigns.

Sell 59

Sell Cross-sell Territory CRM 59