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Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. So the good news is that we should see significant growth in the industry in this next phase. Think ‘Big Picture’.The

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Without robust data and analytical tools to demonstrate the impact of marketing campaigns, it becomes challenging to showcase the direct contribution of marketing to a company’s success.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

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4 Ways to Sell Inbound Marketing to Your Manufacturing CEO

Hubspot

Demonstrate Online Growth and Statistics - When talking to Elizabeth Kaiser at Crisafulli Pumps she said her CEO now understands that the internet has changed how manufacturing companies need to market to their prospects and customers. “Tradeshows used to be the only way, and now people can click and go across the world.

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Why startups should invest in CRM?

Salesmate

You are already aware that a CRM would be the viable option to invest in for the growth of your start-up, but you aren’t sure how it’ll be beneficial to you, especially at such an early stage of your business. To understand how a CRM can help your business, you first need to understand what a CRM platform is.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Many organizations have shifted their annual event and tradeshow to a virtual one. They can't afford to depend on marketing automation or CRM platforms for this, but will need to strongly consider creating their own system, something along the lines of a CDP. If they do that? Cross-channel integrations will continue to grow.

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Real estate CRM Guide – How to Win more Deals Quickly?

Salesmate

Real estate is a tough business and that’s why the need to have a real estate CRM becomes so important. In this guide we will cover up every aspect of a real estate CRM and most importantly how it can help you close more deals. What Is Real Estate CRM? Why Does One Need A Real Estate CRM? .