13 questions to diagnose and resolve declining organic traffic
Search Engine Land
APRIL 4, 2024
That means it’s time to look at what’s different at the brand and/or channel level, including things like negative press, sunset ad campaigns, or significant rollbacks in acquisition spend. Mind all four primary metrics – clicks, impressions, CTR and average position – for each of the views below. Did we lose backlinks or referrers?
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