SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? 269: Gorgias helps brands automatically respond to basic questions, and track the impact of customer service on sales so support becomes a profit center. How you can tailor onboarding to customers.

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

ConversionXL

JANUARY 2, 2020

Why create a custom attribution tool? Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting.

SQL 91

SQL Territory X-functional UX 91

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The contemporary customer journey is more complex: retargeting, cross-domain tracking, triggered emails, targeted promotions. Smartphones were rare.

X-functional 121

X-functional SQL Campaign Launch 121

SaaStr

FEBRUARY 11, 2020

This is going to infect your customers … infect? Affect your customers as well as your salespeople. ” I’m a salesperson, I’ve got too many apps to use or I have too many types of customers, have too many things. I’m a customer, there’s too many apps. .” What do I do?

Growth 77

Growth Niche Hospitality X-functional 77

Sales Hacker

AUGUST 30, 2018

To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. CR(t) —The conversion rate as a function of time to get to a single SQL. For this, you need to orchestrate an outbound prospecting campaign.

Prospecting 47

Prospecting SQL GTM X-functional 47

SaaStr

MARCH 1, 2019

How should comp plans differ when comparing AEs to customer success? Where should the responsibility for upsell lie, customer success or sales? Tom Tunguz: Oh, if you’re an SMB, the data suggests that transitioning your customers from a month to month to an annual shouldn’t have any impact on your conversion rate.

Contract 46

Contract Price Commission Conversion 46

SaaStr

JANUARY 3, 2020

How should comp plans differ when comparing AEs to customer success? Where should the responsibility for upsell lie, customer success or sales? Tom Tunguz: Oh, if you’re an SMB, the data suggests that transitioning your customers from a month to month to an annual shouldn’t have any impact on your conversion rate.

Contract 10

Contract Price Commission Conversion 10

ConversionXL

OCTOBER 4, 2018

Massive, cloud-based repositories of customer interactions, often called data lakes, are the raw source material for predictive analytics applications. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. customer churn.

Sports 131

Sports Clients Engineering Niche 131