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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. They’re more likely to use AI in product and service development, risk modeling, performance management, and more. High performers, on the other hand, are past that phase. They invest more and use AI more broadly.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Impressive! So was it successful?

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5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. After all, who cares if someone like Old Navy comes up with a cool holiday campaign? But we've already covered the companies that conceived awesome holiday campaigns. Ah, the internet.)

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more! First, Create a Killer Keyword List. Think about it.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok. Aside from investor interest, the platform is starting to make waves in the worlds of entertainment and sports. playing in the background.

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How to Introduce Yourself in an Email: 7 Email Examples to Copy

Lead Fuze

If you’re sending outreach campaigns for your business, the first one should be an email to introduce yourself. You might be sending outreach campaigns for business, so it’s important that people can see who they are talking to right away by reading the introduction message. Why Should you Introduce Yourself in an Email?

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?). When I graduated from college, I was working for MTV via the Bunim and Murray production company. First Job: Application Engineer at Philadelphia Electric Company. "My Well, not entirely.