Lead Fuze

DECEMBER 15, 2023

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This was the dawn of modern content marketing.

Electricity 52

Electricity Promote Engineering Entertainment 52

ConversionXL

MARCH 11, 2020

The fact that Instagram represents a counter-intuitive approach is part of its value. Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. Kick off an influencer campaign. Gusto’s Instagram account includes profiles of small business owners who use their product.

B2B 113

B2B Education Promote Referrals 113

ConversionXL

JUNE 2, 2022

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. how long they spent on the site).

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Hubspot

AUGUST 3, 2015

Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on. million views and over 250,000 likes on their promotional video, as of this posting. Have more tips?

Electricity 76

Electricity Promote Gaming Campaign 76

Hubspot

DECEMBER 3, 2012

2) General Electric. GE leveraged multiple social networks to get the most reach for their campaign -- using Instagram as the entry point, Facebook as the evaluation mechanism, and wrapping it up with some extra visibility on Pinterest. (We We bet they even promoted the campaign on Twitter, too.) Read more: [link].

Launch 77

Launch Networking Campaign Promote 77

Hubspot

AUGUST 6, 2012

But many marketers -- particularly those who represent B2B companies, are still left wondering, what in the heck should I be pinning? 3) Marketing Campaign Board. Use one of your boards to feature one of your latest marketing campaigns. Create boards that appeal to the lifestyle your brand promotes. 4) Video Board.

Electricity 77

Electricity Hospitality Healthcare Drivers/motivators 77

Hubspot

APRIL 12, 2015

It is amazing that, given the volume of work from this era, each notable agency can cite only a small number of standout campaigns. Dos Equis’ contemporary World’s Most Interesting Man campaign should pay royalties to Ogilvy and to Hathaway given the characters’ similarities. In the 1960s, advertising became a game of more, not better.

Electricity 73

Electricity Sports Campaign Cross-sell 73