Influencer marketing: The bridge between B2B brands and genuine connections
Martech
OCTOBER 17, 2023
We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. It’s the classic word-of-mouth charm but with an electric, digital spin. Relationships over posts: The influencer-brand journey should move beyond single posts or campaigns. But always contextualize them with overarching campaign goals.
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