Campaign Follow-up Lead generation Tradeshows 
Sales Hacker
NOVEMBER 5, 2018
How to think about Lead Generation / SDR Outsourcing. How to evaluate your Lead Generation Provider. I recommend keeping SDR emails at a maximum of 3000 per month or 150 per day, and make sure that autodialers are only used for SMB campaign. How often can I speak with them if I need help with my campaign?
SBI
MAY 5, 2020
Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.
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ConversionXL
MARCH 17, 2021
At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.
Martech
SEPTEMBER 25, 2023
Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Showing an ROI for a tradeshow event should include all the possible activities that contributed. But what if your data analysis shows that a specific delivery cadence generates the most response?
Cience
NOVEMBER 20, 2019
According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. Event Lead Generation. The top reason?
Hubspot
JULY 20, 2015
Tracking the original source that your leads come from is key in figuring out your most effective promotion channels -- whether it's social media, email marketing, organic search, or something else. As a marketer, to show you've earned a promotion, you need to show your boss that you're hitting your lead generation goals.
Hubspot
AUGUST 30, 2011
They're simply made-up fantasies that people have come to believe. Fact: Companies that use Twitter average 2x more leads than those that don't. Fact: Companies with 1,000+ Twitter followers get 6x more traffic. Fantasy: Lead nurturing email campaigns should be automated based on each lead's activity on your company website.
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