Campaign High impact Niche 
Martech
MAY 5, 2025
From household names to niche creators and internal advocates, brands are mixing influence at every level to craft campaigns that resonate and convert. One-off campaigns still exist, but high-performing brands are scaling influence strategically. Each tier plays a distinct role.
Martech
JANUARY 15, 2025
Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. In 2025, successful B2B companies will embed themselves within influencers and thought leaders comment sections to spark conversations and gain visibility among niche, highly relevant audiences.
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Search Engine Land
SEPTEMBER 24, 2024
Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. It’s important to note that this takeover targets everyone who visits the front page, making it a high-impact unit.
Martech
MAY 21, 2024
Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation.
Martech
DECEMBER 3, 2024
Emerging media offers great opportunities for brand engagement, reaching both large and niche audiences. These placements are great for engaging consumers in settings where they are more attentive, such as during high dwell-time moments. Streaming audio, podcasts and gaming offer highly personalized and immersive experiences.
Highspot
MAY 15, 2025
Enabled partners can tap into niche markets your internal team might not reach. This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance.
Martech
JUNE 1, 2022
High-impact audience development strategies. With content being produced to cater to every possible niche, it’s difficult to stand out from the competition and keep your audience engaged. High-impact audience development strategies. For example, what kind of content and campaigns are your competitors running?
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