Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 113

Campaign Gaming Education Technology 113

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. However, their core demographic is younger and not well-suited for the typical B2B campaign.

B2B 109

B2B Gaming Education Technology 109

Search Engine Land

FEBRUARY 17, 2023

Birth of a New Machine At the time, Microsoft had yet to launch its own web crawler for MSN Search, and Ask Jeeves/Teoma was the only other top tier search engine available. Marketers can now view Shopping Campaigns in Bing Ads search terms reporting 2019: The updated reporting grid also included an Added/Excluded keywords column.

Engineering 91

Engineering Referrals Campaign Electricity 91

Martech

DECEMBER 28, 2022

All have been vital to reaching and influencing a B2B audience and now we can scale our efforts exponentially by strategically using immersive technology. The EU may have made some missteps, however, what they have learned from this project will hopefully fuel much better campaigns in the future. Learning and education. Networking.

Entertainment 114

Entertainment B2B Education Campaign 114

Martech

MAY 18, 2022

I recently asked him to share his knowledge with my XR students at the University of Oregon. There are many different types of immersion: Strategic, tactile, sensory, narrative, spatial and virtual environments can help marketers and comms professionals leverage them all, making their experiences more interactive and less passive.

Networking 144

Networking Strategize Technology Technology 144

Martech

MAY 18, 2022

I recently asked him to share his knowledge with my XR students at the University of Oregon. There are many different types of immersion: Strategic, tactile, sensory, narrative, spatial and virtual environments can help marketers and comms professionals leverage them all, making their experiences more interactive and less passive.

Networking 98

Networking Strategize Technology Technology 98

Martech

MAY 9, 2023

Launching dedicated marketing campaigns to reach the Gen-Z audience. They have launched an NFT plug-and-play platform called Highloop which allows marketers to easily create branded collectibles that don’t require coding skills or a cryptocurrency wallet. Creating digital collectibles and NFTs. Spatial.io

Cross-sell 95

Cross-sell Technology Technology Launch 95